Setting Your Event Goals

Goals for Exhibitors & Sponsors

Twenty-two specific goals that events can help you achieve:


  • Generate sales leads
  • Make direct sales
  • Build a contact database

Customer Relationship

  • Build relationships with current customers
  • Educate customers
  • Upsell and cross-sell customers
  • Collect customer testimonials
  • Re-sell lapsed customers

Market Research

  • Market test a new product
  • Research your marketing campaign
  • Test market awareness and perceptions

Brand Building

  • Create or raise market awareness
  • Position or re-position your brand
  • Educate by demonstrating
  • Create or raise market awareness

Channel Support

  • Identify and recruit new distributors or partners
  • Support your sales channels
  • Build your reputation as a partner

Need help with your setting your goals? Contact our team:

Host Ministry

  • Mineral resources & energy

Host Utility

  • eskom-logo

Host City

  • City-of-Cape-Town

Platinum Sponsor

  • Conlog
  • Actom Pty Ltd
  • Gridspertise
  • SAP
  • Sulzer

Diamond Sponsor

  • General Electric

Silver Sponsor

  • Siemens
  • Megger

Registration Sponsor

  • SAP

Host Publication

  • ESI Africa

CEO Forum Partners

  • Conlog
  • Eaton
  • Oracle Utilities
  • Prime Alliance
  • Eskom GC

Municipal Leaders Forum Partners

  • IFC

Global Knowledge Partner

  • Enel Foundation

Initiate Supporting Partners

  • Sarebi